Green is the new, well, everything, and nowhere is this more obvious than in the plethora of ?earth-friendly? products now available. But isn’t this is a good development, giving us the opportunity to make a difference in our everyday lives?

As the CBC reports, maybe not. A recent study of Canadian and American products suggests that 95 per cent of those earth-loving labels may actually be misleading.

It’s a phenomenon called ?greenwashing.? Manufacturers who claim their products are green are failing to give the whole picture. Instead, they claim earth-friendliness because of one attempt at sustainability, while ignoring the other pollution they create. Or, they make ?vague, irrelevant or unproven claims.?

Anyone can say their product is green, but not all have the facts to back it up. Caveat emptor.